DEEP MOBILE EXPERIENCE
FunMobility has been in mobile for over 10 years. We’ve powered 12 billion mobile sessions for more than 60 million unique consumers. Mobile is our DNA.
Why FunMobility?
FunMobility is an award-winning mobile promotion software company that sells directly to marketers and business owners and indirectly through Agency and reseller partnerships. FunMobility provides easy ways to grow mobile opt-in lists, publish engaging mobile web promotions, and drive measurable conversions that impact revenue and improve customer loyalty. FunMobility has a library of interactive HTML5 mobile promotion templates that can be created online and instantly published and launched in mobile browsers – no app required.
FunMobility also provides publishing tools and APIs to integrate mobile promotions into email, social, digital, print marketing campaigns as well as business intelligence and loyalty systems.
The Mobile Marketing Challenge
Many marketers have just built an app, or launched complex, expensive and time-consuming mobile promotions. Other marketers have simply done nothing with mobile, due to a lack of internal mobile expertise and resources. But it doesn’t have to be that way.
Create a mobile conversation with your audience
FunMobility mobile promotions are built around mobile messaging, including SMS, push and email. We believe effective mobile promotions include an ongoing conversation with the customer, and provide a toolbox of mobile promotion templates that make this easy for marketers.
Runs in the browser – no app required
FunMobility promotions are HTML5, so they run in mobile browsers like Chrome and Safari. There’s no app for the customer to download or the marketer to build. You’ll be amazed at how quickly and easily you can launch mobile promotions, how great they look and how well they convert.
Mobile Excellence in an Omnichannel World
FunMobility promotions are published instantly, and can be seamlessly integrated into email, SMS, social and digital and print. Mobile promotion – when done right – can boost the effectiveness of your existing media spend by enabling a long-term customer brand relationship to be built through simple mobile calls-to-action. Turn every customer touchpoint into an opportunity to build and engage your mobile audience.
One-to-One Brand Relationships
Getting the right message to the right consumer involves being able to quickly measure, tune and adapt your marketing campaigns. Actionable data must be at the core of your efforts, along with a mobile platform that can integrate into your existing marketing and CRM infrastructure. It also means being able to segment your mobile audience based on who they are, what they’ve done, and what they are interested in seeing. Getting the right offer or message to the right consumer at the right time is a win-win for the marketer and the consumer – and exactly what the promise of mobile holds for marketers.
Engage and Delight Your Customers
To stand out from the noise, your mobile marketing needs to be engaging, fun, and provide value for your customers. When you put your brand into your customer’s hands, you want to do it with a positive, finely-tuned mobile experience. We provide you with the tools and templates to quickly grow and engage your mobile audience, while measuring the effectiveness of every customer interaction.
How FunMobility Can Help You
We know great brands don’t just say something – they believe something. They stand for a larger purpose. We’re passionate about mobile and helping our customers succeed. We believe great mobile experiences can drive new customer acquisition, create long-term customer relationships, and provide marketers with the data and tools needed to grow and their mobile audience.
Learn about our Team and Culture
We are a team of dedicated professionals, ready to do what ever it takes to make your business grow
Adam Lavine
Founder and CEO
Adam Lavine has deep experience in technology, animation and the wireless industry. Prior to founding FunMail in 1999, (now FunMobility™), Adam was founder and CEO of Specular International, a 3D graphics and animation software company whose customers included Disney, ABC Television and Industrial Light and Magic. Specular was sold to the publicly traded company, MetaTools in 1997, where Adam worked on streaming 3D technologies before leaving to found FunMail. Before Specular, Adam was an Animation Instructor at the University of Massachusetts at Amherst, where he produced and directed animations for the National Science Foundation. Adam graduated Cum Laude from the University of Massachusetts, where he holds degrees in English and Educational Computer Animation.
Dennis Chen
Founder and CTO
Dennis is responsible for overall technical direction and engineering at FunMobility. He focuses on advancing FunMobility’s core technology and developing new applications. Prior to founding FunMobility, he was the founder and Chief Scientist of Specular International. At Specular, he assembled and led an elite engineering team that designed and developed many award winning 2D and 3D professional graphics software such as Infini-D, Collage, Logomotion and Backburner. Dennis holds a B.S. in Computer Engineering from University of Massachusetts at Amherst.
Hudson George
VP User Experience
Hudson is responsible for keeping the user experience fresh and differentiated across FunMobility’s entire suite of offerings by balancing user needs and business goals. Having 10 years of mobile experience, he is proud to have designed hundreds of applications that have reached millions of happy users. Prior to joining FunMobility, Hudson was the Lead Designer for River Deep Interactive where he led user experience for the company’s consumer facing web and software applications. Hudson holds a B.A. in Art from Humboldt State University.
Ken Nowak
VP Content and Operations
Ken has over 15 years of deep mobile media, content, and telecommunications experience. Previously, Ken was General Manager for InfoSpace’s Los Angeles Mobile Studio, managing $13M in monthly revenues. Prior to InfoSpace, Ken was an Associate Partner at Accenture/Andersen Consulting in their wireless communications practice and has worked with numerous US and international throughout his career. Ken has a B.S. in Computer Engineering from the University of Illinois, and a Masters in Telecommunications from the University of Colorado.
Kai Yung
VP Platform Engineering
Kai is responsible for the platform engineering team at FunMobility. Initially, as Lead Architect, Kai created key technology and infrastructure that expanded the product portfolio at FunMobility. Prior to FunMobility, he worked in the biotech sector at Applied Biosystems, where he was responsible for the group that created the massively parallel data acquisition and analysis system that collected the core data for the Human Genome Project. He holds a patent for this system and collaborated with the world’s leading laboratories to help integrate it. Kai received his Ph.D from University of California at Lawrence Livermore National Laboratory in the computational study of quantum solid state lasers, and earned his B.S. degree at Williams College in Physics and Computer Science as a Tyng Scholar.
Brian Dana
VP Development and Operations
Brian has overall responsibility for our Engineering team including: Development, Operations, Release and QA functions. He is a creative problem-solver and continuously seeks opportunities to improve processes and efficiency across the organization. Prior to joining FunMobility, Brian was SVP of Operations at World Savings and Loan where he helped launch their public and online banking Websites. Most recently he was VP of QA and Release at Macys.com where he helped them grow revenue from $500 million to $2.5 Billion over a 3 year period. Brian holds a B.S. Degree at Cal State Hayward in Business.
Pat Murphy
VP Business Development
Pat Murphy started his career founding the retail division of the Schlage Lock Company. He became President of the Ettore Products Company and served in that capacity for 15 years. In 2010 he cofounded The Institute of Social, Search & Mobile Marketing (ISSMM), a non-profit business management association dedicated to helping C-Suite executives learn these new digital technologies. Pat graduated Western Michigan University and earned an MBA from St. Mary’s College.
Leading Brands Trust FunMobility
