- Help Little League establish a mobile presence by creating a suite of fun, utility, social and entertainment apps.
- Engage Little League’s existing audience of players, coaches, parents and league officials through apps that allow them to participate and share their game-day experiences.
- Create new mobile distribution channels for Little League documents and rules.
- FunMobility launched four mobile applications: Card Maker, Rulebooks, Scorekeeper* & GameStream*.
- Apps available on iTunes and Google Play to support a broad array of devices.
- Generated demand and awareness for the apps through Little League traditional and digital channels including mobile- and web-landing pages, Facebook, email campaigns, and fliers.
- Viral features like sharing used to spread awareness of content and features.
- Over 750K iOS and 50K Android downloads of Little League apps.
- 40% of users shared their trading cards on their social network.