Create engaging, personalized experiences for your users by using the data in social analytics.
The hidden power of social authentication is the ability to collect tons of invaluable social data from users. By logging in with a Facebook or LinkedIn account, you instantly have access to their online identity – interests, relationship status, gender, education, location, and more. Social analytics extends beyond traditional user and behavioral tracking, offering deeper insight into their customer profile.
With the FunMobility Mobile Social Marketing Suite, you can segment your Smart Push Notifications based on data obtained from social analytics.
With social analytics, you can create campaigns that target users by:
-
Age
-
Gender
-
Location
-
Interest
-
Network