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New Community Features in FunMail's ‘America's Best Mobile Pix™’ Application Enable New Levels of Peer–to–Peer Communication through Mobile Pictures

"Holla!" channel enables mobile users to send messages to each other using their mobile pictures, creating a whole new level of competition, fun, and community–building

Pleasanton, CA - January 31, 2006 - FunMobility a leading provider of Mobile Entertainment . Community . Lifestyle, today announced new community features for it's America's Best Mobile Pix™ photo contest application, the largest cross-carrier mobile photo community in the industry. These new features include the “Holla!” channel (as in “holler”), which enables participants to communicate with each other through their mobile pictures. Additional community features will be available in release 2.0 scheduled for later this year, including photo blogging and user profiling, which enables users to create groups for peer-to-peer communication and photo sharing.

By providing users with the ability to establish bragging rights, initiate challenges, and offer some good-natured trash-talking, the "Holla!" channel has dramatically increased the energy and interaction within the America's Best Mobile Pix™ community. To date, America's Best Mobile Pix™ has generated over 200,000 new user subscriptions, over 160,000 photo submissions, and over 23 million votes submitted by users via their mobile phone.

“The ‘Holla’ channel has proven to be a very exciting and popular feature within our America's Best Mobile Pix™ community,” said Eric Allen, Vice President of Products and Strategy at FunMobility “With the addition of user profiling and photo blogging, America's Best Mobile Pix™ will continue to evolve as one of the most popular and compelling social networking applications on the mobile device.”

The unique cross-carrier functionality of America's Best Mobile Pix™ let's users submit photos, vote, and interact with each other, regardless of their mobile carrier. This enables the creation of a dedicated mobile community with members from a variety of mobile carriers across the country.

America's Best Mobile Pix™ is the nation's first cross-carrier mobile camera photo contest application. With a wide variety of great contests such as Hottest Girl, Hottest Guy, Cutest Baby, Best Pet, Coolest Ride, Funniest Pix, and Most Interesting, America's Best Mobile Pix provides fun and entertainment to anyone that owns a mobile phone! Using their camera phone, users take pictures, and submit them into the appropriate contest category. Each photo that is submitted can be viewed and voted on by the entire community of APIX users. Prizes are awarded to the user whose picture receives the highest ranking based on user votes, and the competition is often fierce! Many of these contest and prizes are sponsored by companies that want to promote their product or service to a large and captive audience of mobile phone users. Because of its unique social networking and community-building features, America's Best Mobile Pix is one of FunMail's most popular mobile entertainment applications.

About FunMobility
FunMail delivers a unique mobile entertainment experience by providing applications and services that enable creativity, personalization, and community-building.  FunMail’s FLEX Mobile Application Platform™ enables custom applications that work within a carrier’s existing mobile services offering, providing carriers with unparalleled flexibility, greater reliability, and faster time-to-market.  FunMail provides carriers with some of the industry's most popular and successful mobile applications, including Wallpaper Universe™, America’s Best Mobile Pix™, Ringtones Universe™, TrueTones Universe™, Mobile Comics Network™, Personalized Wallpaper™, and FunMail Animated Greetings™.  FunMail’s mobile applications and services are distributed through major carriers across the globe.  FunMail has achieved an industry reputation for innovation and reliability, and is considered one of the industry’s most creative wireless entertainment companies.  For more information, please visit www.FunMail.com

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FunMobility
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