FunMail Inc. Changes Its Name to FunMobility, as Company Expands Its Portfolio of Mobile Entertainment Applications and Services
New name better reflects company's position as leading
provider of mobile products and services
Pleasanton, CA - May 17th, 2006 - FunMobility, a leading provider of premium wireless entertainment solutions, today announced that it has changed its name to FunMobility to better suit the company's product and service offering. The change is effective immediately.
"Our name was an artifact of our early days when we offered mobile animated messaging services," said Adam Lavine, FunMobility CEO. "While we continue to offer those services, our product portfolio has vastly expanded to many new categories, including content, social networking and photo services. As we continue to embrace the technology advances in the mobile market, FunMobility better reflects our position as a leading provider of mobile entertainment and community-building solutions."
According to Lavine, FunMobility is well established, having been involved in wireless entertainment since the late 1990s. The company enjoys strong partnerships with all major carriers throughout the US and in other countries, as well as with major entertainment companies such as Dreamworks, Nickelodeon, United Media, Major League Baseball, Universal Music, EMI, Warner Bros, MTV and many others. The company recently acquired wireless developer Zapptrio, and is actively entertaining other M&A opportunities.
Said Lavine, "We feel our position is extremely positive. Our current products have been providing strong revenue growth and market share momentum. The acquisition of Zapptrio will certainly help continue that trend through the addition of more content, and also by enabling us to expand our offerings to include location-based services. And our new mobile community platform, to be announced later this month, will present our carrier partners with many new levels of content discovery and new data ARPU opportunities."
"With FunMobility's well-established distribution network now supporting Zapptrio's location-based technology and other services, wireless carriers will realize an all-new level of flexibility," added Eric Allen, Vice President of Products and Strategy at FunMobility, Inc. "For mobile phone users, it simply means they'll be able to get even more great services out of their mobile phones."
About FunMobility, Inc.
FunMobility delivers a unique mobile entertainment experience by providing applications and services that enable creativity, personalization, and community–building. FunMobility's FLEX Mobile Application Platform is comprised of interchangeable modules featuring content, applications, and services supported by proprietary implementation technology. These modules can be deployed as a complete solution, or as stand-alone components that work within a carrier's existing mobile services offering, providing carriers with unparalleled flexibility, greater reliability, and faster time-to-market. FunMobility provides carriers with some of the industry's most popular and successful mobile applications, including Wallpaper Universe™, America's Best Mobile Pix™, Ringtones Universe™, TrueTones Universe™, Mobile Comics Network™, Personalized Wallpaper™, MyScreenz™, MyTonz™ and FunMobility Animated Greetings™. FunMobility's mobile applications and services are distributed through major carriers across the globe, including, Verizon Wireless, Alltel, Sprint PCS, U.S. Cellular, Cingular Wireless, and many others. FunMobility has achieved an industry reputation for creativity, innovation and reliability, and is considered one of the industry's most unique wireless entertainment companies.
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