| FunMobility to bring Hello Kitty® to a phone near you |
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| Pleasanton, CA - July 15, 2008 - FunMobility, Inc., an innovator in mobile entertainment and community services, announced an agreement with SANRIO®, Inc. subsidiary of SANRIO Ltd., Japan, the creator of beloved icon, Hello Kitty®. FunMobility, will offer popular SANRIO characters Hello Kitty®, My Melody®, Badtz-MaruTM, Chococat®, Deery-Lou®, Tuxedo SamTM, Little Twin Stars®, Cinnamoroll®, and Pochacco® to mobile phone users through FunMobility's popular mobile wallpaper applications, including FunGirlTM, Wallpaper UniverseTM and FunScreenzTM; and for syndication to major carrier storefronts. Over thirty years ago, SANRIO created Hello Kitty -- the friendly feline with the bright red bow -- to adorn a collection of stationery items and coin purses. Right from the start she was a hit, representing the company's philosophy of "small gift, big smile" and helping SANRIO grow into a $1 billion business worldwide. Since then, Hello Kitty has become an international phenomenon with a wide range of lifestyle products from notepads to kitchen appliances to luxury jewelry, electronics and more. |
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"We are excited that SANRIO Inc. has chosen FunMobility to distribute mobile content. SANRIO has a formidable portfolio targeted toward the growing teen demographics." said Adam Lavine, CEO. "We believe strongly in the power of truly unique and personalized content, we are excited bringing characters like 'Hello Kitty' to our users" said Adam Lavine. |
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