March 27, 2013 – Mobile has emerged as a dominant driving force across society. Accordingly, marketers have been quick to embrace mobile as a new imperative, but are often struggling with the cost and resource requirements needed to execute their mobile strategies. AppWidgets™ provide a unique solution to these challenges, allowing marketers to focus their attention on brand message, customer experience and audience insights, while engaging their audience through mobile.
February 19, 2013 – With brand awareness at the top of mind for brand marketers, a better, and more innovative, solution for couponing awaits. FunMobility CEO Adam Lavine discusses the evolving retail landscape, and how mobile coupons are poised to change everything.
January 23, 2013 – Success in the mobile industry doesn’t require a sizable investment, technical expertise, or bloated development cycles. A new breed of tools for creating and managing mobile campaigns make it possible to instantly update content and features, without resubmitting to app stores, based on real-time campaign performance
October 11, 2012 – The world of technology has changed radically, and traditional CRM, analytics and product development need to be completely rethought in light of the smartphone revolution. Mobile Relationship Management (MRM) is rapidly transforming how companies engage and interact with users. True and effective MRM has only recently been made possible by new platforms and tools.
August 9, 2012 – We know that going mobile can be challenging. “Beyond Check-ins, Mobile Strategies for the Future of Retail” will give insight on how marketers can capture consumers’ attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers you the opportunity to interact with customers beyond the brick and mortar stores. Find out how you and other brands, CPGs and retailers can add real value to their customers’ retail shopping experience.