Marketers must effectively engage consumers on mobile to stay relevant

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The Road to Redemption: Understanding Mobile Coupons and the Road from Creation to Redemption
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It works! Pete’s Ace Hardware mobile coupon campaign delivers 49% redemption rate in 2013.
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We love seeing our customers succeed. Mobile is a powerful way to drive coupons, promotions and incentives, all the while better understanding your customer.
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“It’s been terrific. We’ve seen excellent results: 45% of all coupons issued have been redeemed, which is an extraordinary number.” Jessica Klein, Director of E-Commerce at Carol’s Daughter