FunMobility News

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October 3, 2016

FunMobility Announced as Sponsor of The 2016 Connected Marketer Summit and Awards

During the summit, leading brand marketers and MarTech providers will share their perspectives and insights on how they are applying the TCM approach to their marketing efforts…Read More

October 3, 2016

PepsiCo’s gamified mobile coupons garner 8x ROI for participating retailers

PepsiCo recently served mobile coupons to millennials within close proximity to participating retailers, such as quick-service restaurant chains, that invited them to spin a digital prize wheel to win a discount, resulting in a $3 cost per coupon conversion…Read More

August 17,2016


MMA Announces 2016 Global Smarties™ Awards Shortlist

Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective campaigns, the Mobile Marketing Association (MMA) today revealed the… Read More

June 6, 2016
Chiquita Bananas’ interactive recipes drive 52pc email engagement on mobile

Chiquita Bananas’ interactive recipes drive 52pc email engagement on mobile

Chiquita Bananas tapped into the interest in quick-fix snacks with a recent campaign that served interactive recipes and enabled recipients to check off ingredients needed from a grocery store, resulting in 52 percent of email engagement stemming from mobile… Read More

April 22, 2016
PepsiCo’s mobile prize wheel sparkles with 8pc redemption rate

PepsiCo’s mobile prize wheel sparkles with 8pc redemption rate

With beverage brands becoming more creative in their interactive marketing tactics, PepsiCo leveraged a mobile-optimized prize wheel microsite to boost customer acquisition, resulting in approximately eight percent of offers being redeemed… Read More

January 13, 2016
Issues with ad blockers, opt-ins, apps and HTML5 in 2016

Issues with ad blockers, opt-ins, apps and HTML5 in 2016

This will be a fascinating and pivotal year for mobile’s role in marketing. Here are 10 predictions of what the year holds in store for mobile… Read More

November 20, 2015
Mobile's frothy, foamy funnels

Mobile’s frothy, foamy funnels

Why do marketers spend more chasing new audiences instead of rewarding and retaining brand loyal audience? That is one of my favorite questions to ask chief marketing officers. It gets a surprisingly thoughtful response for such a simple question… Read More

September 4, 2015
Shoppers Go Bananas for Minions Mobile Promo

Shoppers Go Bananas for Minions Mobile Promo

FunMobility has launched an interactive mobile sweepstake competition in collaboration with banana brand Chiquita and the Minions movie that allows consumers to engage with the movie characters in store. The campaign uses image recognition to… Read More

August 31, 2015
Chiquita Bananas unpeels 50pc return rate with Minions mobile campaign

Chiquita Bananas unpeels 50pc return rate with Minions mobile campaign

Chiquita Bananas’ recent campaign with Universal Pictures’ Minions film resulted in a 50 percent return rate to the image recognition-enabled content, as well as a 10 percent uptick in subscriptions to the brand’s mobile-optimized newsletter… Read More

August 20, 2015
Chiquita's Minions Mobile Sweeps, Content Promo A-Peels

Chiquita’s Minions Mobile Sweeps, Content Promo A-Peels

A recently completed Chiquita mobile shopper marketing campaign, in which scanning labels on the bananas unlocked exclusive “Minions” movie content and prizes, resulted in high engagement and a site return rate exceeding 50%, according to FunMobility, the agency that developed the interactive program with the brand… Read More

August 20, 2015
MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing

MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing

New York – August 20, 2015 –Honoring the trailblazers leveraging the power of mobile marketing, the Mobile Marketing Association (MMA) today revealed the shortlist for the 2015 Global Smarties™ Awards. The close to 100 campaigns from far reaching countries around the world represent the next evolution of what is possible when brands place mobile at the core of their marketing strategies… Read More

August 17, 2015
Chiquita, Universal Pictures tag team on interactive 'Minions' mobile campaign

Chiquita, Universal Pictures tag team on interactive ‘Minions’ mobile campaign

FunMobility created an in-store interactive mobile campaign for Chiquita and Universal Pictures promoting the latest summer Minions flick. The campaign features scannable labels on bananas that allow shoppers to win prizes and play games, as well as send personalized post cards to friends… Read More

August 14, 2015
Chiquita Teams With Universal’s Minions For In-Store Mobile Game Experience

Chiquita Teams With Universal’s Minions For In-Store Mobile Game Experience

This summer, working with mobile engagement platform FunMobility, Chiquita teamed with Universal Pictures and its Minions movie to launch Chiquita Minions, a “mobile first” interactive game designed to target moms with young children. FunMobility created an “app-less” Minions Love Bananas mobile Web experience that… Read More

August 1, 2015

Chiquita Re-Invents the Modern Sweepstakes, Grows its Digital Audience by 1 Million+ Unique Users in 6 Weeks

Brands have been using sweepstakes to drive lead generation ever since that first primitive marketer crawled out of the primordial ooze. And, just as marketers themselves evolved — going from single-celled promotional protozoa to the sophisticated digital wizards of today — so too did sweeps campaigns… Read More

July 8, 2015

How You Can Deliver Mobile Marketing Campaigns That Set The Bar

Athletes deliver their personal best when they know and exceed and the benchmark, and, likewise, mobile marketers can achieve amazing results if they know more about high-performing campaigns that set the bar… Read More

July 7, 2015

How Ace Hardware Uses Mobile Engagement To Deliver Value and Drive Sales

Well, today I got their CEO, Adam Levine on the show to discuss two of their clients specifically – Pete’s Ace Hardware and Dales Ace Hardware. These two businesses have been executing mobile engagement campaigns that have driven significant sales and given the business much greater insight into the value of having a customer subscribed to a mobile program that offers unique engagement… Read More

June 24, 2015

Chiquita app, ‘Minions’ promote bananas digitally

The third film in the “Despicable Me” series, whose namesake characters love bananas, will be released July 10. The retail and online promotion began in early June and runs through Aug. 15, said Adam Lavine, CEO at FunMobility, which developed the app with Chiquita Brands International…Read More

June 23, 2015

Chiquita Banana finds Minions are marketable bunch on mobile

Chiquita Bananas is teaming up with Universal Pictures’ upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital content such as…Read More

March 31, 2015
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“Tomato Mania” at ACE Mobile Coupon Promotion

It’s the perfect time to grow tomatoes and spruce up your home garden. And ACE Hardware is the place for all your tomato needs. Brian Rosebrock talks about tomato mania… Watch the Video

March 23, 2015
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NRHA Conference Speaker Will Talk Mobile Marketing

2015 will be the first year that millennials outnumber baby boomers, and that change requires retailers to examine how they engage younger consumers. Pat Murphy of FunMobility, Inc. will discuss interacting with and marketing to multiple generations as part of the North American Retail Hardware Association (NRHA) All-Industry Conference… Read More

January 29, 2015

FunMobility Talks To In-Store Shoppers

As consumer packaged goods brands continue to embrace geomarketing tactics — which, in addition to place data, now include the connection of social media sharing and smartphone apps — companies like FunMobility are…. Read More

January 22, 2015

Ace is the Place for Mobile Marketing

Ace Hardware dealers, among the earliest adopters of the Smart Shopper program from FunMobility, have found enormous success by turning to mobile as a means to better engage shoppers. Specifically, Ace used monthly mobile content that… Read More

December 29, 2014

Top 10 Mobile Advertising Campaigns of 2014

L’Oreal, Burger King and Nissan are among the brands leading the way so far this year in taking mobile advertising strategy to the next level through enhanced targeting, greater interactivity and native experiences… Read More

December 2, 2014
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Free Webinar: Mobile Best Practices For Hardware Stores

Hardware industry veteran, Pat Murphy, is hosting a free webinar on integrating mobile engagement into in-store experiences. The webinar topics include: Why do I need to include mobile in my advertising? How do I get my customers to opt in to receive mobile promotions? What will mobile do for me that print advertising or direct mail won’t? Read More

September 15, 2014
FunMobility News - Dealer Communications

7 Strategies for Using Mobile to Drive In-Store Sales

Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips, according to a 2014 report by Deloitte Consulting. Despite the significant opportunity that exists for retailers, the reality is that mobile is an incredibly large topic and many business owners are unsure of where to begin in their journey toward using mobile to drive in-store sales…. Read More

September 15, 2014
FunMobility News - Dealer Communications

8 Mobile Advertising Secrets

The vast majority of automotive consumers—71%—report using their smartphones as part of the buying process, with 63% using their phones for research while they are physically at the dealership. And dealers are catching on, shifting massive amounts of advertising dollars to mobile… Read More

July 28, 2014

Create A Low-Cost Loyalty Program — With SMS

There’s little doubt that a customer loyalty program can be a nice driver for sales. But aren’t the costs pretty high for setting one up? Well, maybe not. Just take a look at FunMobility. The company has an easy-to-use platform to leverage mobile ads and SMS…. Read More

July 11, 2014

FunMobility Helps Ace Brand combine excitement of baseball, social to charm fans

Ace Brand launched a baseball-card-creator application that builds customer engagement by blending the traditional charm of baseball with the unifying power of Facebook and Twitter. …. Read More

July 11, 2014

Chiquita expands loyalty app fueled by gamification

Chiquita, the American producer and distributor of bananas, has released and expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users …. Read More

July 1, 2014

Top 10 mobile advertising campaigns from the first half of 2014

L’Oreal, Burger King and Nissan are among the brands leading the way so far this year in taking mobile advertising strategy to the next level through enhanced targeting, greater interactivity and native experiences… Read More

June 10, 2014

Burger King’s self-serve ads set stage for bigger mobile commitment

Five Burger King locations are serving as the testing ground for a new self-serve mobile ad platform enabling the brand to create, deploy and measure geotargeted rich media mobile ads by itself… Read More

May 6, 2014
FunMobility News in Home Channel News: NHS takeaways: In mobile marketing, loyalty lists are key

NHS takeaways: In mobile marketing, loyalty lists are key

Weathering the storm of the digital revolution has been a major focal point here at the National Hardware Show thus far, where opting out is hardly on the table. Especially driving this point home were FunMobility’s Pat Murphy; Linda Roark of Pete’s Ace Hardware in Castro, California; and Jodie Larson of Brentwood Ace Hardware….Read More

May 12, 2014

Ace Hardware increases mobile engagement 289pc via opt-in interactive game

A group of Ace Hardware stores reported an overall increase in post-promotion engagement of 289 percent from an interactive mini-game developed for this year’s Saint Patrick’s Day weekend…Read More

April 7th, 2014

Ace Hardware finds high value mobile offers are most popular

A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth quarters of 2013…Read More

Februray 28th, 2014

Ace Hardware pinpoints $183 as lifetime value of mobile opt-ins

Following efforts to build a database of mobile opt-in users, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is….Read More

January 10th, 2014

FunMobility: 2014 Will Change Mobile Marketing Forever

In 2013, consumers were still adopting mobile technology faster that marketers were. Today, millions of smartphone owners use their devices for an average of 2 hours and 21 minutes per day….Read More

December 5th, 2013

Eight Steps for Mobile Coupon Success

Mobile has been adopted more quickly than almost any other medium that has come before it. It is the first personal mass medium…Read More

December 1st, 2013
FunMobility News in Hardware Retailing Magazine: Mobile Coupons Garner Interest, Bring in Younger Customers

Mobile Coupons Garner Interest, Bring in Younger Customers

Want to increase your transaction size by about 400 percent? Linda Roark can tell you how…Read More

October 21st, 2013

Carol’s Daughter sees 45pc mobile coupon redemption rate

Natural hair care products brand and retailer Carol’s Daughter launched a mobile application five months ago and has since seen a 45 percent mobile coupon redemption rate along with a 4.1x return on investment… Read More

September 5, 2013

An Ace Hardware store nails its first mobile marketing campaign

The retailer boosted average cart sizes by 411% as consumers redeemed 49% of mobile coupons… Read More

September 3, 2013
FunMobility News in Mobile Commerce Daily: Ace Hardware Mobile Coupon Pilot Generates 49pc Redemption Rate

Ace Hardware Mobile Coupon Pilot Generates 49pc Redemption Rate

Ace Hardware recently wrapped up a trial as the first retailer to test a mobile initiative that tracks a coupon from discovery to redemption.. Read More

August 1, 2013

Adam Lavine: Brand Loyalty Can be Fun. . . And It Should Be!

These days mobile technologies open up a realm of possibilities for engaging customers and building brand loyalty that the guys in MadMen could have only dreamed about… Read More

June 6, 2013
Chiquita puts Minions to work

Chiquita puts Minions to work

Fresh produce multinational Chiquita has signed its biggest ever global licensing deal, teaming up with Universal Pictures and Illumination Entertainment to promote the release of animated film Despicable Me 2 and sell more fruit in the process…Read More

May 15, 2013

CMO Council Partners With Funmobility To Launch First Ever CMO Council Global Mobile Marketing News App

The Chief Marketing Officer (CMO) Council has partnered with leading mobile relationship management group, FunMobility, to develop the first mobile news appRead More

February 1, 2013

Chiquita Goes Mobile With Little League Baseball

Chiquita Brands leveraged a new three-year partnership with Little League Baseball to launch a summer 2013 mobile promotion aimed at d4riving more shoppers into the produce aisle. Read More

September 11, 2012

Why mobile should be part of your holiday retail strategy

Consumers are increasingly spending more time on mobile, especially in retail environments. They are using smartphones in a utilitarian fashion to gain product information, find your store and interact with your brand once you get them in the door… Read More

September 5, 2012

Funmobility Launches Mobile Retail Rewards Solution

FunMobility has launched its Mobile Retail Rewards solution for its AppWidget mobile engagement platform, which can be used to deploy and manage ongoing location-based mobile campaigns and promotions. …Read More

September 5, 2012

FunMobility rides Chiquita app momentum

Mobile marketing software firm FunMobility plans to extend its work with Chiquita Brands International in a new program aimed at streamlining app development and related services… Read More

August 7, 2012

Location-Based Marketing: Driving Sales in a ‘What’s Around Me?’ World

The percentage of Americans using mobile phones to find local information is increasing dramatically and the number of people in the US broadcasting… Read More

Aug/Sept print issue

Chiquita’s FanFun App-peel

Read More

June 22, 2012

Chiquita goes ‘bananas’ for Mobile Engagement

It’s a name we all know and repeatedly turn to: Chiquita Brands. The provider of “fresh and healthy food products” announced this week that it has partnered with FunMobility. … Read More

June 15, 2012

FunMobility Launches AppWidget Mobile Engagement Platform

FunMobility has commercially launched its AppWidget Mobile Engagement Platform, an integrated SaaS mobile marketing suite. The platform, FunMobility says, is designed to boost user … Read More

June 13, 2012

FunMobility Introduces First Integrated Mobile Marketing Suite to Revolutionize Mobile Engagement for Brands

FunMobility Inc. (, a pioneer in the art and science of mobile engagement, announced today from the Mobile Marketing Association (MMA) Forum in New York the commercial availability of the…Read More

May 17, 2012

FunMobility Opens New Division

FunMobility has opened a new division, FunMobility Professional Services, which will work together with enterprise clients to build custom apps, and provide…Read More

March 26, 2012

Teenagers: Mobile gaming, apps and data greed [Infographic]

A number of recent studies have highlighted that the younger generation are frequently turning to online or…Read More

January 17, 2012

FAADChat spreads the free app message with 1.2 million downloads

Launched back on 6 December, FreeAppADay’s chat app – powered by Funchat – has found an appreciative audience… Read More

December 9, 2011

FunMobility adds to exec team with ex-Glu producer Peter Traugot

Ex-Glu Mobile executive producer Peter Traugot joins as veep of game development, while ex-Macy veep of operations Brian Dana joins as veep of development operations… Read More

November 29, 2011

FreeAppADay pushes virality, virtual rewards and app discovery with its iOS FunChat-powered social app

Officially announced back in July, it’s now been confirmed that FreeAppADay will be adding more social elements into its community with the release of a standalone iOS app on 6 December… Read More

September 22, 2011

HTML5 needs an Angry Birds-style hit to validate the platform reckons FunMobility’s Daniel Pfeiffer

Although it looks like Facebook has now delayed its Project Spartan reveal to a separate event, on the eve of its F8 conference, we thought we’d ask some of the companies in the vanguard of the mobile-social-browser revolution what they thought about all thing HTML5…Read More

September 20, 2011

FunMobility Keeps the Good Times Rolling with New Smartphone App

Hacienda-based FunMobility has taken Chattitude to a whole new level of self-expression with the introduction of FunChat, an app for iPhone, iPod Touch, and Android devices that the company rolled out earlier this summer. Creating a new opportunity for the mobile generation to communicate, FunChat blends texting and chatting with mobile social gaming… Read More

September 16, 2011

Gamification in the age of distraction

Real-time interaction with an audience has become the must-have foundation by which brands and companies market to and understand their consumers’ needs…Read More

July 13, 2011

FreeAppADay builds on community with FunMobility’s FunChat mobile engagement platform

Given the idea behind gamification is to bring gaming principles to non-game releases, the idea of FreeAppADay (FAAD) employing such techniques in its app could be perceived as a homecoming…. Read More

June 17, 2011

FunMobility launches cross-platform FunChat app

FunMobility has launched its cross-platform entertainment app, FunChat. The Pleasanton, Calif.-based company has created a social app with a bunch of different features, including cross-platform chatting, gaming, and pranking… Read More

June 16, 2011

FunChat Combines Text, Chat, Pranks, Virtual Goods, And Social Gaming All In One Free App

Today, FunMobility introduces a new app to its menagerie of fun, called FunChat, which blends chat, multiplayer HTML5 games, virtual currency, rewards and achievements into a realtime user experience for the iPhone, iPod Touch, and Android… Read More

June 16, 2011

FunMobility launches cross-platform FunChat app

FunMobility, the makers of FunMail, a picture-messaging app that organically pairs your texts with appropriate (and fun) images, FunTones, a large collection of funny ringtones, and FunMe, a suite of tools for consumers to create, share, and post their own… Read More

March 15, 2010

Likwid featured on 148 Apps

Likwid is a new interactive puzzle game, where you hold the key to unlock the music. Likwid challenges you to a new way of problem solving, all in an environment filled with beautiful graphics and music you know and love…Read More

March 14, 2010

SXSW: Microsoft Surface,, FunMail and HuddleHub

What is it? For users interested in adding a little visual spice to their messages, FunMail from FunMobility is a next-generation visual messaging platform that attaches multimedia to your text, tweet or status update…Read More

March 13, 2010

FunTweet puts a visual spin on your tweet

Enter FunTweet, a Twitter client that adds images to one’s tweet based on keywords found within the tweet. Twitter is Twitter. It needs little work, but what it does, it does right. It wouldn’t be so crazy-popular if it wasn’t doing something right… Read More

March 12, 2010

FunMail’s FunTweet Visualizes Twitter Streams With Pretty Pictures

We’ve written about FunMobility’s nifty picture messaging app for the iPhone and Android, called FunMail, that allows users to blasts their text into the application, which then breaks down whatever the user typed for context and places fun… Read More

November 20, 2009

FunMail livens up your iPhone messages

FunMobility, the developer of a bunch of social mobile applications, is releasing a new iPhone app that chief executive Adam Lavine says will finally convince people to use their phones’ multimedia messaging (MMS) capabilities…. Read More

November 20, 2009

FunMail Takes The Work Out Of Picture Messaging

Everyone loves picture messaging – or at least, they love the idea of it. The iPhone carrying masses clamored for it, then celebrated once they got it by sending everyone pictures of their immediate surroundings and beloved pets… Read More

November 20, 2009

FunMail adds instant images to Facebook status & MMS

At the risk of invoking a round of reader rage, I’ll admit that I’ve never really been that hyped on the idea of MMS on the iPhone (and, by the way, get off my lawn). If I want to send someone a picture, I’ve got their email address…Read More