New Ad Units Bridge the Gap Between In-Store, Desktop, & Mobile Advertising

PLEASANTON, CA — September 17, 2014 — FunMobility, a leading innovator in mobile advertising software and services, today unveiled its “FunMobility 5” Platform, offering unique new ad units designed to provide an optimal consumer experience at any possible point of discovery.

FunMobility Ad Units from FunMobility on Vimeo

3-Screen + In-Store Engagement

FunMobility 5’s new ad units have been designed to deliver a consistent message to consumers at every stage of the shopping process, in-store and out. Physical marketing media like signage and on-pack can be used to link consumers to the same unique mobile rich media experiences discoverable through expandable display ads.

  • Cohesive brand storytelling, in-store and out

  • Iterate 1 responsive landing page that links to display ads and in-store media

  • Compatible with SMS marketing campaigns

“Ads served physically closer to point of sales drive better conversions,” said Adam Lavine (@adamlavine), CEO of FunMobility. “Since consumers are using their phones in-store, it makes sense to deliver mobile advertising created specifically for the in-store experience.”

Raising The Bar For Responsive Design

While responsive mobile display ads have now become an industry-wide prerequisite, implementation has until this point been clunky and limited. FunMobility 5 Ad Units are changing this trend with a new type of responsive functionality—making full-screen, expandable ads that adapt for optimal display on any device, including desktop.

“The exact same ad tag can be served to a consumer on his iPhone, iPad, iMac, & MacBook—and it will look like it was designed specifically for each device,” said Hudson George, VP Product Development at FunMobility.

Individual design elements in the ad unit’s expanding layer intuitively reconfigure and re-scale for different screen sizes and orientations. This functionality is built into the FunMobility 5 Platform, meaning there’s no need to design different ad creatives for multiple displays.

  • Automatically reconfigures design elements

  • Optimal display on any screen: Smartphones, Tablets, Desktop

  • No need to pack multiple creatives into one ad tag

Ad Units With Unique Versatility

“The bottom line is this: FunMobility 5 offers really cool new ad units that you can’t get anywhere else,” said Lavine. Photo Booth Ad Units, for example, incorporate the mobile camera into the post-click experience. Early results are extremely promising: a 70% post-click engagement rate, and 50% sharing to social.

At launch, there are already dozens of these new customizable rich media ad units available through FunMobility 5, each designed to target specific marketing/advertising goals with different rich media experiences—and the catalog is constantly growing to support new features and functionality.

  • Unique Ad Units not available anywhere else

  • Leverage mobile camera functionality within the ad unit

  • Dozens of different easy-to-deploy, customizable units


About FunMobility
FunMobility enables clients to create uniquely-engaging mobile ad units and landing pages, with an expert professional services team and powerful, intuitive software to target, publish, and track campaigns. Established in 1999, FunMobility is privately held and headquartered in Pleasanton, California. More information is available at For Sales inquiries, please call toll-free (855) 849-4900 or email

For more information, or to arrange an interview with FunMobility’s CEO Adam Lavine, please contact:

Jin Kim