FunMobility Launches App for ExactTarget HubExchange
Aug. 5, 2013 – Pleasanton, CA – FunMobility, a provider of mobile coupons and brand loyalty campaigns that seamlessly integrate within existing marketing promotions, today announced the availability of the FunMobility application, FunMobility Mobile Coupons for ExactTarget HubExchange.
ExactTarget’s HubExchange marketplace makes it easy for marketers to find, install and begin using apps built by ExactTarget and their partners. Through HubExchange, ExactTarget has simplified and enhanced the process for businesses to deliver successful marketing campaigns that attract, engage, and retain more customers.
With the integration of mobile coupons for HubExchange, ExactTarget customers can now experience the full power of mobile coupons in all their existing marketing campaigns. FunMobility Mobile Coupons can be sent through ExactTarget email or SMS campaigns.
Additional advantages presented by mobile coupons include:
- Lead Generation and Targeting: Mobile coupons can capture lead information such as mobile phone numbers, addresses and locations, and can use this information along with clipping and redemption data to better target future offers.
- Increase Store Foot Traffic and Drive Sales – Mobile coupons attract both new and return customers into store locations.
- High Redemption Rates: Mobile Coupons have a 10x higher redemption rate than traditional coupons.
- Easy Clipping: Mobile Coupons can be clipped with a single tap on a user’s smartphone – no scissors or printer required.
Mobile coupons can drive brand loyalty and cart size. They can be immediately published and promoted. Smartphones make clipping mobile coupons a breeze, and drive features like location-based notifications and reminders.
Learn more about FunMobility Mobile Coupons for HubExchange.
Learn more about FunMobility at www.funmobility.com
FunMobility enables brands, agencies, and advertising networks to quickly launch engaging mobile coupons, promotions, and loyalty campaigns through a combination of specialized experience, technology, and creative execution. FunMobility’s AppWidget technology integrates seamlessly into existing marketing promotions and platforms, and providing a turnkey “last mile” mobile engagement layer for over 200 Android, Tablet, and iOS devices. FunMobility’s Data Engine tracks every aspect of the consumer mobile engagement experience, enabling clients to continually measure and improve.
Michael Brucker, Senior Director of Marketing