FunMobility Offers New Location-Based Mobile Coupon Services for HubExchange

New Mobile Coupon Location and Redemption Reporting Services Unveiled at ExactTarget Connections 2013

September 17, 2013 – Pleasanton, CA – FunMobility announced new enhanced location-based mobile coupon services for HubExchange at ExactTarget Connections 2013. The location-based mobile coupon services make it a snap for enterprise marketers to launch and track mobile coupons that drive consumers to retail locations.

The location-based mobile coupon services being unveiled at ExactTarget Connections 2013 includes:

    • Store Location Upload: Now marketers can upload and reuse store locations participating in mobile coupon promotions.
    • GeoNotifications: If a consumer is within 100 feet of a participating location, they will receive a push notification reminding them of the coupon offer they’ve clipped.
    • Location Activity Maps: Marketers can view mobile coupon activity on a live, zoomable online map, giving them a bird’s eye view of the customer response.
    • Store Finder: Mobile coupons can now include a list of nearby participating locations and give consumers one-tap access to directions or store dialing.
    • Redemption Reporting: Marketers can now track end-to-end mobile coupon conversion including discovery views, clips, and redemptions with an attractive, easy-to-read visual funnel

FunMobility Mobile Coupons are integrated into HubExchange, enabling marketers to use their existing email, social, and SMS messaging services to send mobile coupons to their customers.

ExactTarget’s HubExchange marketplace makes it easy for marketers to find, install and begin using apps built by ExactTarget and their partners. Through HubExchange, ExactTarget has simplified and enhanced the process for businesses to deliver successful marketing campaigns that attract, engage, and retain more customers. FunMobility Coupons can be sent through ExactTarget email or SMS campaigns.

About FunMobility:

FunMobility enables brands, agencies and advertising networks to quickly launch engaging mobile coupons, promotions and brand loyalty campaigns through a combination of specialized experience, technology and creative execution. FunMobility’s AppWidget technology integrates seamlessly into existing marketing promotions and platforms, and providing a turnkey “last mile” mobile engagement layer for over 300 Android, Tablet and iOS devices. FunMobility’s Data Engine tracks every aspect of the consumer mobile engagement experience, enabling clients to continually measure and improve. To learn more about FunMobility, visit

FunMobility chairs the Mobile Marketing Association’s Mobile Coupon Ad Unit Specifications (MoCAUS) Committee and is dedicated to incorporating industry best practices and standards into FunMobility Mobile Coupons and Brand Loyalty services. To learn more about MoCAUS visit


To learn more about ExactTarget and HubExchange:
To learn more about the MMA visit


Michael Brucker
Sr. Director of Marketing, FunMobility
P: 925-598-9700 x 322